Promotion in the publishing house 2.0

Abstract

This article presents the influence/impact of the Internet on the way in which the contemporary publishing houses function these days.  In order to create income and be more competitive the publishing houses need high-level promotion, with the use of the newest tools like  social networks, e-mail, webpages, blogs, to reach their readers. The role of interactive media has been stressed as their use of graphics, sound and animation create new promotional possibilities.  Low cost of data transfer, when compared with traditional ways, markedly decreases costs while entering into loyalty deals/partnerships with clients positively impacts companies’ income.