Innovative = accessible, open, up to date

Abstract

The authors of the article deal with a number of questions related to innovation, a term that according to them means everything or nothing, including: An attempt to bridge the gap between analog and digital world is innovation? Does the creation of the institution’s website, that meets high standards for functionality and aesthetic, deserve to be called innovation? Where ends the catching up with new media and technology and where it really starts to building solutions with a completely new quality? In the Malopolska Institute of Culture innovation is a process for sharing knowledge and resources that contribute to the creation of the new circulation of culture.