Educational-Cultural Activity of Academic Libraries on the Example of The Main Library of Pedagogical University
Abstract
The implementation of marketing in library activities becomes extremely desirable and necessary in building a positive image and trust in the eyes of the readers. It is important that the academic library breaks down the barriers and builds a positive image among academic and local communities. The article explains the concept of image and marketing of a library. Specific examples of educational and cultural events organized by the academic library of The Pedagogical University were illustrated.References
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